Edd Kimber: Where Are They Now?

Spoiler note: this post confirms that Edd Kimber won his season of Bake Off.

Edd Kimber holds a place no other champion can take from him: he won the very first series of The Great British Bake Off in 2010, the season that started it all. He was 24 and working as a debt collector for a bank in Bradford when he took the inaugural title, and he has spent the years since turning that win into a full time baking career. Here is where it led.

The win

Kimber won the first series in 2010, back when Bake Off was a modest BBC Two show rather than the national institution it would become. As the original champion he set the template for what a Bake Off winner could do next, and unlike some early winners who drifted back to their old lives, he committed fully to baking.

The Boy Who Bakes

Kimber built his post win identity around the handle The Boy Who Bakes, which became a blog, a brand, and a book title. He left the banking world behind and moved into food publishing, and he has since written a run of cookbooks, eight in total according to recent profiles, covering everything from everyday bakes to more specialized subjects. His work is respected among home bakers for being genuinely useful rather than merely televisual, which has given him staying power well beyond his season.

Where things stand now

Kimber remains an active, working baking author. As reported in 2025 profiles, including a Cherry Bombe feature, his latest book was a guide to chocolate baking covering cakes, cookies, desserts, and pastries, confirming that he is still writing and publishing more than a decade after his win. That makes him one of the most consistently productive champions in the show's history: still baking, still teaching through his books, still trading under the name he made his own. His current activity is clearly documented and ongoing.

To see how he fits among the show's other winners, our guide to every Great British Bake Off winner lays out the full list, and David Atherton, the tenth series champion, is another winner who built a lasting career out of writing about food.

The takeaway for fans

Kimber's story is the clearest proof that a Bake Off win can become a whole career if you commit to it, which he did before most people knew the show existed. His books lean on solid fundamentals, and a good set of mixing bowls is the quiet backbone of the kind of home baking he champions. If you are working back through the show's champions, the Great British Bake Off hub keeps every series in one place.