Ashley Landerman: Where Are They Now?

Spoiler note: this post confirms that Ashley Landerman won her season of the Holiday Baking Championship.

Ashley Landerman was already a seasoned Food Network competitor by the time she won Holiday Baking Championship season 10, which ran from November 6 to December 18, 2023. A pastry chef from New Braunfels, Texas, she came into the tent with a working bakery behind her and a previous network win under her belt, and she left as champion. Here is where the trail goes.

The win

Landerman took the season 10 title on the December 18, 2023 finale, earning the $25,000 grand prize. Local and regional coverage, including the New Braunfels Herald-Zeitung and the San Antonio Current, documented her run to the win, which included dishes like an almond praline cold brew cinnamon roll, a pistachio raspberry tiramisu, and a cherry tart with brie streusel and a bourbon glaze. Her final showpiece was a train cake. For her it was a second national win, not a first: the same outlets noted she had already taken the Food Network Christmas Cookie Challenge back in 2019.

The baker behind the win

Landerman is a pastry chef and co-owner of 2tarts Bakery in New Braunfels, and that business is the anchor of her public life. The bakery's own site and the local coverage of her win both frame her as a working shop owner first and a television competitor second, which is the reverse of many champions who use a win to launch something new. She had the shop before the trophy.

Where things stand now

The most recent verified development comes from 2025, when Landerman returned to Food Network competition on Tournament of Champions: All-Star Christmas, appearing among a field of elite bakers. That places her squarely in the network's recurring competitor pool rather than in a quieter post-win retirement. Between that appearance and the ongoing operation of 2tarts Bakery in New Braunfels, her public activity is well documented and current as of 2025. She is one of the more visibly active recent Holiday champions.

To see how she fits among the other title holders, our guide to every Holiday Baking Championship winner lays out the full list, and Charles Zimmerman, the season 12 champion, is the most recent name to join her in that club.

The takeaway for fans

Landerman is the model of a competitor who treats these shows as one lane of a career rather than the whole road: a bakery owner who wins a holiday title, wins a cookie challenge, and comes back for an all-star round when the network calls. The decorated cakes she is known for lean heavily on clean piping and steady assembly, and a good set of cake decorating tools is the foundation for that kind of work. For the wider franchise, the Holiday Baking Championship hub gathers every season in one place.