Elizabeth Rowe: Where Are They Now?

Spoiler note: this post confirms that Elizabeth Rowe won season 2 of Is It Cake.

Season 2 of Is It Cake landed on Netflix on June 30, 2023, and by the end of its finale a Texas baker had quietly out-deceived everyone. Elizabeth Rowe of Lewisville, Texas beat finalists Spirit Wallace and Miko Kaw Hok Uy to become the show's second champion. Here is what happened after the cameras stopped rolling.

The win

Rowe's season 2 run was defined by realism under pressure, cakes replicating handbags, shoes, and other everyday objects convincingly enough to survive the judges' 20-second inspections. Along the way she picked up the nickname "Stitch Queen" for her uncanny edible stitching, the kind of detail work that makes a fondant handbag read as leather on camera. By the time she won the finale, her total winnings across the season came to $90,000, one of the largest hauls the franchise has paid out.

The London Baker

Unlike winners who used the show to launch a business, Rowe already had one. She owns The London Baker, her bakery in Lewisville, and local coverage after the season, including a profile by Community Impact, documented what a Netflix win does to a small shop: requests for hyper-realistic cakes started pouring in the moment the season dropped. The business has since grown to two Texas locations, the original Lewisville shop and a second in Castle Hills, and she has talked about pointing her winnings at practical things, home repairs and expanding the bakery, rather than anything flashy.

Life as the Stitch Queen

Rowe has settled into the mid-sized fame that a Netflix baking win brings: Dallas-Fort Worth television spots, podcast appearances, and a steady stream of customers who found her through the show. Her public profile has stayed tied to the craft itself, the realistic cake commissions that made her a champion, rather than a pivot into full-time television.

Where things stand now

The well-documented picture is a happy and unusually stable one: a working baker who entered the show with a real business, won its biggest prize package to that point, and folded all of it back into the same business, now twice the size. Among the franchise's champions she is the clearest example of the win as accelerant rather than career change.

She also sits in the middle of a neat champion lineage, after Andrew Fuller's inaugural win and before Henderson Gonzalez took season 3. For the full story of the series, how the money works, and every winner so far, start with our Is It Cake on Netflix guide, and the season-by-season record is on the show hub.