Henderson Gonzalez: Where Are They Now?

Spoiler note: this post confirms that Henderson Gonzalez won season 3 of Is It Cake.

Season 3 of Is It Cake arrived on Netflix on March 29, 2024, and its finale came down to three bakers: Henderson Gonzalez, Jujhar Mann, and Timmy Norman. Gonzalez took the title with a toy box cake convincing enough to fool the judges one last time. Here is his story, and where it stands now.

The road to the show

Gonzalez's backstory was one of the season's best. Born in Venezuela in 1987, he moved to the United States in 2016 and landed a job at Walt Disney World in Orlando, where he sharpened the cake skills that would eventually carry him onto Netflix. By the time he was cast, he was describing himself as an artistic baker, sugar architect, and 3D cake expert, and the season bore that out: his cakes leaned on architectural structure as much as airbrushing.

The win

His toy box showpiece won the finale and its $50,000 grand prize, stacked on top of the $15,000 he had already banked in episode wins during the season. Reports on his total varied slightly depending on how the bonuses were counted, but the verified core is the finale prize plus episode winnings, a strong payday for a baker who had been in the country less than a decade.

Where things stand now

Gonzalez has stayed in Florida and stayed on brand. Post-season coverage confirmed he continues to run his cake business in the Orlando area, taking the custom 3D and sculpted commissions that made his name, and he keeps a public portfolio going as @masterbakerfl on Instagram. His public footprint since the win has been steady rather than splashy: no network hosting gigs or cookbook announcements have been widely documented, just a working cake artist with a much bigger audience than before. Given how recent his season is, that is exactly the chapter you would expect him to be in.

The champion lineage

Gonzalez completed the show's first trio of champions, following Andrew Fuller in season 1 and Elizabeth Rowe in season 2, and like both of them he converted the win into fuel for a real-world cake business rather than a media career. It has become the franchise's signature outcome: the show finds working cake artists, hands the best deceiver a check, and sends them home to a waiting list.

For how the competition he won actually works, from the rotating celebrity judges to the layered prize money, our breakdown of Is It Cake on Netflix covers the full franchise, and every season's record lives on the show hub.