Wilton
Wilton Rainbow Nonpareils
The ubiquitous classic sprinkle, reliable color and inexpensive. Fairly generic if you want something more distinctive for a styled or photographed bake.
- Best for
- Everyday cookies and cupcakes, budget default.

Sprinkles are cheap and interchangeable at the grocery-store level, so the real reasons to pay more are curated color blends for a styled bake or genuine edible glitter, since a lot of "glitter" sold for cakes is only non-toxic, not edible. Check the label says edible before dusting it on food.
Some links below are Amazon affiliate links. If you buy through them we may earn a small commission, at no extra cost to you. See our affiliate disclosure.
Wilton
The ubiquitous classic sprinkle, reliable color and inexpensive. Fairly generic if you want something more distinctive for a styled or photographed bake.
Wilton
Classic decorative pearls for a polished finish that hold their shape and color without bleeding into frosting. Less versatile than nonpareils for covering large areas quickly.
Sweetapolita
A well-known specialty sprinkle brand favored by cake decorators for curated, photogenic color blends. Costs more than a generic Wilton jar for what is still fundamentally sugar and dye.
Bakell
An established edible-glitter brand selling dust labeled genuinely edible, worth checking the label carefully since a lot of cake "glitter" on the market is only non-toxic, not edible. A little goes a long way, the jar lasts.
Fancy Sprinkles
A recognized specialty brand with themed, curated sprinkle blends for holidays and events, popular with cake decorators. Premium priced versus grocery-store sprinkles for a decorative rather than functional difference.