Andrew Fuller: Where Are They Now?

Spoiler note: this post confirms that Andrew Fuller won season 1 of Is It Cake.

When Is It Cake dropped on Netflix on March 18, 2022, nobody knew whether a show built on a meme would mint a real star. Then Andrew Fuller happened. The Des Moines, Iowa baker outlasted the field, beat finalists Hemu Basu and April Julian, and became the franchise's first champion. Here is where his story went from there.

The win

Fuller took the season 1 finale and its $50,000 grand prize, stacked on top of his earlier episode winnings, and by most accounts left the season with a healthy five-figure haul overall. More importantly for a working cake artist, he left with the single best advertisement imaginable: a Netflix season in which his hyper-realistic cakes repeatedly fooled celebrity judges on camera.

Sugar Freakshow

Fuller runs Sugar Freakshow, his custom cake business in Des Moines, and the name is truthful. His specialty is hyper-realistic cakes with a creepy twist, the kind commissioned by clients who want to delight and mildly gross out their guests in the same bite. Coverage after the season noted he was putting his winnings toward building out a proper Sugar Freakshow studio, and the business has remained his engine ever since, with a large following at @sugarfreakshow across Instagram and TikTok.

The Netflix relationship never ended

Winning season 1 turned out to be the start of Fuller's streaming career, not the end. He built the hot dog cakes for Unfinished Beef, the Netflix special featuring competitive eating rivals Joey Chestnut and Takeru Kobayashi, which is exactly the sentence you want on a cake artist's resume. He then returned to the franchise itself for the all-stars holiday edition of Is It Cake, competing against champions and standouts from later seasons. He has also popped up in the Food Network competition world as both judge and competitor.

The hometown hero chapter

There is a small-town coda that says a lot about what a Netflix win means in practice. In September 2024, Fuller served as parade leader for Oktemberfest in Marshalltown, Iowa, celebrated as a local celebrity in the state where he still lives and works. He did not move to Los Angeles or pivot to influencing full time; he went home and kept making cakes, just with a much longer waiting list.

Where things stand now

Fuller remains, by any measure, the most visible champion the show has produced: an active business, ongoing television work, and a fanbase that watched him win the format's very first season. His trajectory set the template that later winners have followed, taking a viral win and converting it into a sustainable, weirder-than-average cake business.

For how the competition he conquered actually operates, and what later champions took home, our breakdown of Is It Cake on Netflix covers the full franchise, and the season-by-season record lives on the show hub.